FOR the past seven years, Independent Chauffeur Services has been providing luxury private transport not only in the UK and Europe but also the wider world - the Droitwich-based company's aim is to deliver a 'best in class' service, whether the client requires a luxury Mercedes, private jet, or helicopter transfer.

Having already provided private jet and helicopter charters for the last three years, ICS will launch its sister business - an air charter company - at the end of this month.

ICS founder, Peter Priest, who has 15 years' experience in the chauffeur industry, explains that the business is now a truly global one.

"We realised that with business in general becoming more global, people are travelling further afield, and the skies are getting more crowded - a private charter avoids delays and ensures the client travels in comfort," he points out.

"Our affiliated companies around the world can then provide suitable onward transport to the client's final destination."

The company also offers safe and reliable transport to and from all airports in the UK and Europe, monitoring all arrival and departure times from a control room and allowing ample time for possible delays. The fully-qualified, licensed and uniformed chauffeurs have many years of experience and are hand picked for their reliability, helpfulness and discretion.

ICS runs a fleet of E and S Class Mercedes as well as a number of Mercedes MPVs, and will shortly be offering the very latest S Class model. All cars are fitted with the GPS tracking and navigation system, and fitted to the highest specifications including leather interiors and air conditioning. An on-going replacement programme with Mercedes Benz at Kings Norton ensures that all vehicles are no more than two-and-a-half years old.

"The comfort and safety of passengers is paramount at all times," Peter continues. "Our clients have included chief executives, music promoters, television presenters and many celebrities - we recently provided transport for Kanye West's UK tour and we have cars on constant standby for the BBC."

ICS also offers luxury transportation for special occasions like weddings, private parties and concerts, as well as luxury coaches and a full range of corporate transport.