Chocolate maker Cadbury Schweppes says it has overtaken Mars for the first time to become the world's biggest selling confectioner.
Its best sales performance in a decade meant it had secured a 9.9 per cent global market share, the Bournville, Birmingham-based company revealed.
Cadbury's 2005 showing included a 21 per cent increase in sales of Trident chewing gum and a 7 per cent hike in demand for its trademark Dairy Milk chocolate.
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