A piece of jewellery makes a timeless gift, and where better to find it than a family jewellery firm with 60 years of experience? Cupitts of Bromsgrove celebrates its diamond anniversary during 2006, and as its many long-standing customers will know, the traditions of true quality and service have stood the test of time.

That's not to say that Cupitts hasn't embraced modern technology - as Simon Cupitt explains, the firm is one of the only ones in the area to use a laser welder for jewellery manufacture and repair, although the in-house workshop still features traditional jewellers' benches. "We are a traditional jewellers' with modern ideas!" Simon adds.

Customers can visit the shop with an idea for a piece of jewellery and have it made to their specifications, from an initial model to a metal casting. Precious stones, especially diamonds, are sourced from around the world, assisted by Cupitts being a member of a group of independent jewellers.

A large and beautiful range of ready-to-wear jewellery is also on offer at Cupitts, including the prestigious Hearts on Fire collection from America. This stunning diamond jewellery features gems cut to perfection to give them optimum brilliance, and Cupitts staff have received special training from Hearts on Fire.

The Hot Diamonds range is also proving popular, the designer silverware set with diamonds being both contemporary and affordable. "We cater for a wide variety of ages and tastes," Simon points out, "including our jewellery and gifts designed especially for children."

Cupitts stocks a variety of watches, clocks and giftware; all well-made, quality pieces sufficiently different that you wouldn't find them in any high street store. Presentation is important, and Cupitts offers a free gift wrapping service which is especially useful for Christmas.

Cupitts will be running a series of events and competitions next year to mark its anniversary, and the timeless traditions of professional yet friendly service should ensure there are many more milestones to celebrate.

Cupitts Jewellers, Beech Tree House,

16 The Strand, Bromsgrove Tel: 01527 873021

www.cupittjeweller.com