MORE than 100 business leaders attended a one-day conference which discussed the benefits of travel plans for Worcestershire and the rest of the West Midlands.
A travel plan is designed to provide improved travel options for employees, and to make better use of the existing road and public transport networks.
The event, which was organised by the West Midlands TravelWise Group, was aimed at giving employers the opportunity to explore in detail the benefits of developing such a plan.
Nicky Luff, Worcestershire County Council's TravelWise Officer, said: "It was encouraging to see so many business that had adopted a Travel Plan and the benefits they have achieved."
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