Fairway Carpets boss Pete Panayi will not only roll out the red carpet for his customers - he will roll out any colour they choose.

His showroom is packed with more than 50 rolls of carpet and hundreds of samples from leading manufacturers, covering all budgets.

More than that though, customers are treated as individuals and are guaranteed a cheery reception from Pete and his team. Indeed, a welcome sign is emblazoned over the entrance.

"We offer old fashioned service where the customer is not a number, but a person, and always comes first," he said.

There is a relaxed and informal atmosphere - although through the back you will see busy staff loading up ready to set off to customers' homes, such is the volume of business being generated.

One vehicle not used for delivering, but likely to raise an eyebrow or two around the roads of Netherton, is Fairway's mobile advertising hoarding - a bright yellow replica "Del Boy" Robin Reliant, which has even been used as a wedding car and is becoming a well-known sight in the area.

"A lot of customers come to us through recommendations, which is pleasing," added Pete, who will go out of his way to help you find what you are looking for.

The company offers a home service - taking samples direct to your door for you to consider from the comfort of your own armchair.

There is also free measuring, at times to suit the customer - including evenings - and free fitting is available on selected products.

You will find a complete range of carpets from which to choose, from the latest bleach clean stain resistant styles guaranteed for 10 years to traditional twists from famous names like Kosset, Wilton Royal and Abingdon.

As roll stockists of quality carpets, the company can offer fitting within 24 hours on those products.

The showroom also features a huge range of remnants, plus more than 200 stylish rugs, including a delightful assortment of children's rugs.

Fairway also carries an extensive number of cushion flooring designs, engineered with hydro-grip slip resistant technology and specialises in Quick Step laminates, featuring the full range of this top brand name.

Pete employs his own experienced fitters, ensuring first rate workmanship, and prides himself on providing customers with a good deal - the "fairway" to buy carpets and hard flooring.

FACT FILE

Company

Fairway Carpets

Managers

Pete Panayi

Business Type

Carpet and flooring specialists

Established

1999

Telephone

01384 412333; Fax: 01384 412288

Web Address

www.fairwaycarpets.co.uk

Email Address

fairway@uwclub.net

Location

307 Halesowen Road, Netherton