FANCY something a bit different for house and home? Then why not pay a visit to Wigley, a rare family-owned DIY shop in Stourport.
"An Aladdin's cave of household products," is how Wigley buyer, Roger Ireson, describes the store, "We're a one-stop shop for home and garden."
In a world dominated by DIY chain stores it is often difficult to find something different. That is where Wigley come in.
"We're more than a DIY store. We're a lifestyle shop. Our message to customers is 'you have a choice'. We sell things you can't get anywhere else. If we don't have what you are looking for in stock, we'll order it for you. In many cases, it will arrive the next day."
A forerunner to the DIY boom, Wigley's started off as a woodworking business 35 years ago. It has always been on the same site on Sandy Lane Industrial Estate in Stourport but has gradually expanded in size from 300 to 3,000 sq ft.
Recent additions are new tiling and cookware sections. Like many DIY stores, Wigley now sell a wide range of garden furniture.
Being independent, Wigley pride themselves on the personal touch. All members of staff are trained to cater and cope with customer needs. Most, like Roger (who has been with Wigley for 15 years), have built up knowledge and expertise. They know their business.
It is a trusted shop for tradesmen - and there are no hidden extras. Take Wigley's woodcutting service, for instance.
Most stores charge for any more than four cuts. Not Wigley. "We cut to the measurements the customer requests regardless of how many cuts it takes."
Wigley can offer free local delivery for orders over £50 and, unlike many retailers, can arrange times to suit their customers. "We are more flexible," adds Roger.
As such, customers are viewed as valued friends. "We have some people who have been coming here for years."
Not that offering traditional service means that Wigley is stuck in the past.
"The business is moving forward," says Roger. "We're adding new products all the time so it is always worth paying a visit."
Company
Wigley DIY
Managers
Phillip Thompson: Manager
Roger Ireson: Buyer
Business Type
DIY Retailer
Established
1971
Telephone
01299 822250
Web Address
www.wigleydiy.com
Email Address
sales@wigleydiy.com
Location
Sandy Lane Industrial Estate, Stourport-on-Severn
Worcestershire DY13 9QB
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