Step into Showcase Fireplace Centre in Tipton and you will find an Aladdin's cave of fires and surrounds to choose from.

There are literally hundreds of fireplace designs both on show and available in brochures at the showroom based in High Street, Princes End.

From ultra modern designs to the more traditional fireplaces- staff guarantee to find you the fireplace centrepiece of your dreams, whatever your style and taste.

Showcase Fireplace Centre was established in 1998 by father and son team Joe and Paul Rogers and since then has gone from strength to strength as a leading light in the fireplace world.

Customers visiting the spacious showroom can look at and test a vast array of fires, mantels, hearths and tiles on display.

There are also a large number of brochures and catalogues for customers to browse and help plan their room.

Paul Rogers said "The fireplace is the focal point for a room. People can spend thousands of pounds on decoration and furniture, but it is still the fireplace which draws attention when you enter a room and it is important to get the right one.

He added: "Gone are the days when you could just buy a fire and put it on the wall, there are now thousands of designs and styles to choose from to suit the dcor and style of a room."

These include everything from traditional carved fireplaces to modern contemporary styles and the hole-in- the wall fires which are now becoming very popular.

There are even fireplaces available which have remote controls to adjust the heat and dimmer switches built into the surround.

The shop stocks both gas and electric fires including well-known brands such as Dimplex, Flavel and Valor and also has a list of recommended gas fitters.

There is a wide variety of surrounds, mantels and hearths to choose from including wood, marble, limestone and tiles.

Paul said: "Fireplace trends change over the years, but we have such a vast variety that we can accommodate most ideas to suit each customer.

"As well as being a focal point in a room, a good fireplace actually adds value to a home."

The business only advertises what is in stock and also has a large warehouse so customers are never disappointed.

There is also a service option available for customers on fires purchased at the store.

Customers can currently take advantage of the huge clearance sale available at the showroom, with lots of ex-display fireplaces and surrounds available at knockout prices.

There is plenty of parking at the centre, which shares a car park with Kwiksave next door and delivery is provided free.

The shop is open Monday-Saturday 9-5pm and Thursdays 9-6pm.

FACT FILE

Company

Showcase Fireplace Centre

Managers

Paul Rogers

Business Type

Fireplaces

Telephone

0121 557 3111

Location

High Street,

Princes End,

Tipton, DY4 9JF