La vida bonita' (the beautiful life) is promised at one of the largest, most luxurious hair and beauty salons in the Midlands. Brand new salon Vida claims to offer "the ultimate beauty and hair experience"; its owners say it has to be seen to be believed. The whole concept of Vida is based on the jet-set lifestyle enjoyed by few and desired by many - Vida brings the opulence of this lifestyle to us all.

From the moment you enter the bronze and cream designer salon you are greeted by the vast and curvaceous reception, where your Internet appointments are managed. With gigantic plasma screens carefully placed to entertain you, refreshment areas where you can help yourself, and a computer station for busy clients to log-in to the office or check emails, you know that everything has been taken care of, so the hair technicians based on the ground floor and the beauty therapists on the upper floor can concentrate on taking care of you.

With superior products sourced from around the globe, such as Carita and Decleor facials and Opi nails, Vida offers its customers supreme luxury in an impressively modern salon. The dynamic staff have been selected carefully from many hopefuls to have the chance to be part of this exclusive team, and trained to the flagship standards by the leaders in their professions.

The treatments are divine, with the 'couple massage' rooms featuring steam showers a particular favourite; you can indulge in a wonderful treat day for you and your best friend, while couples celebrating an anniversary can be pampered side by side - this is popular with celebrities who know how to spoil themselves.

The nail bar and pedicure areas have the latest massaging chairs, as do the hair washing areas - every aspect of your visit is designed to be steeped in comfort and indulgence. The St Tropez room and tanning rooms are fitted with advanced equipment, and the spa jet gives a blissful heat and water massage therapy in a rainbow of colours to relax and revive.

The Wella specialist hair stylists are talented precision cutters and expert colour technicians, and apply premier quality real hair extensions for cover-girl styling. The gentlemen's barber area offers traditional shaves and both up-to-date and classic styling, perfect for groups of wedding parties to prepare for the big day.

The sheer grandeur and capacity at Vida enables more than 20 stylists and 20 beauty therapists to work in spacious and comfortable surroundings, ideal for groups to have treatments at the same time. The convenience of the location, just some 20 minutes from the Bullring, is sure to be a great hit with 'ladies who lunch'. Vida aims to represent the way forward in the beauty and hair world and is described as "quite simply an incomparable experience."

Call or email for bookings and brochures.

If you feel you are excellent at what you do in beauty or hairdressing you too could apply, but only if you have that extra something.

Vida, Junction 2 Interiors, Wolverhampton Road, Oldbury. B69 4RF Tel: 0121 5526777 www.vidahairandbeauty.co.uk