Many services claim to make their customers look ten years younger but Sally Durant can literally achieve it.

Last year she set up Springhill Clinic in Bewdley, which offers customers a range of professional and personal skincare treatments designed to improve the quality of their skin, making them look and feel younger.

Sally runs Springhill in conjunction with the Worcestershire and Warwickshire franchise of Collagenics, a pioneering medical aesthetics provider offering non-surgical cosmetic treatments designed to help fight the ageing process.

Since it was launched in 1998, Collagenics, which is approved by the Medical Defence Union, has established 350 clinics across the UK and Ireland.

Sally has operated the Collagenics franchise since 2003. All practitioners receive specialist training before providing treatments that enhance facial features, minimise scarring or tissue damage, and offset the signs of ageing.

Her dermatological knowledge is more than skin deep. She has more than 25 years worth of experience in skin care - beginning at the renowned Champneys Health Resort in Hertfordshire and working in salons in London and the USA.

Customers at Springhill in Bewdley can now benefit from that experience.

Springhill offers a full range of remedial, therapeutic and rejuvenating skin and body care treatments and the service begins with a full diagnosis of a client's skin and lifestyle factors before recommending a course of treatment.

Top of the range medically approved products by Rene Guinot and Dermalogica are used with essential oils that oxygenate and rejuvenate the skin.

Guinot have also developed a non-surgical face lifting called Hydradermie Lift, which stimulates and tones muscles via tiny micro-currents.

Other Collagenics treatments include line smoothing using dermal fillers such as Restylane and Perlane, skin peels, lip enhancement, thread-vein removal and teeth whitening.

One of the most popular Collagenics therapies is the Line Tamer treatment, involving the administration of a prescribed medication for the relaxation of tensed muscles which cause lines and furrows to form. This is used for softening and smoothing expression lines such as frown lines, forehead lines and crow's feet. The ideal result softens and takes out lines.

"We offer a ten years younger service," says Sally, whose clients are mainly, though not exclusively, middle-aged ladies. "We would love to see more men come for treatment," adds Sally, who also offers advice to teenagers who suffer from skin problems that can affect their confidence and, therefore, quality of life.

Springhill also offers a range of relaxing treatments such as aromatherapy massage, detoxifying body wraps and waxing, tanning and nail care services.

"We make sure our clients are completely comfortable with the treatment we provide," insists Sally. "We are very thorough. These are high-quality, totally safe treatments."

Springhill Clinic is based at Sally's home. Since it opened for business, clients have said they prefer the privacy and comfort of the clinic.

Prices at Springhill start as low as £15 for a manicure. Collagenics treatments begin at £200. A thorough consultation is always recommended.

Opening hours are Monday to Friday from 9am to 6pm. On Tuesdays and Thursdays they open until 8pm.