Best price, best choice, best service... always.. that's the promise to customers who visit Geoff Hill Electrical and Gas Superstore in Amblecote, Stourbridge.

Most people in the local area have heard of Geoff Hill, which is based in High Street and which is renowned for its traditional service with discount prices.

The store, which celebrates 45 years of quality trading, continues to go from strength to strength thanks to its reputation for providing customer care together with prices that can't be beaten.

One of the main reasons behind the success is that the store provides electrical and gas goods for customers who need them straight away. It carries over £440,000 worth of stock and can usually guarantee their choice of equipment without a wait.

Bob Hill, managing director said: "When people need a new washing machine or vacuum cleaner, they need it there and then- we always carry large amounts of stock, and if customers can't see what they need in the showroom, we can usually get it for them straight away."

Bob added: "Our philosophy is that we meet, greet and listen to people-we treat each customer on a personal basis and listen to what they need."

The family-atmosphere is strong between the twenty staff employed at Geoff Hill- with the majority of the friendly staff having worked there for many years and despite the growth and success of the company, the customer always comes first.

Bob said:"Our staff do not work on a commission based salary and we do not try and push extended guarantees-we genuinely listen to each customer and try to meet their requirements with the right products.

"There is no big trick to this- we are genuine and passionate about our customers needs."

Geoff Hill was founded by Bob's brother Geoff in 1960 when he opened an electrical store in Amblecote- the high quality of service proved so popular, the business was expanded by three times it former size.

Twenty-one years later the shop moved to its present site and with over four decades of trading, and a growing customer base, their success speaks for itself.

Following the success of the store, Geoff Hill decided to put something back into the community that has supported him, by setting up the Geoff Hill Charitable Trust.

The trust takes ten per cent of the net profit of the company each year and donates it to a worthy cause.

Although the enterprise has now come a long way, the traditional values still remain and the store stocks virtually everything from fuses to the latest digital wide screen TVs.

Some of the larger named appliances include those by Dyson, Hotpoint, Toshiba, DeLonghi, Panasonic and Siemens. Prices can usually be matched or beaten against any other store stocking the items and interest free credit is available.

Each week there are numerous special offers available to give customers the best deal possible,

Geoff Hill Electrical and Gas Superstore is based at 7 High Street, Amblecote, Stourbridge and can be contacted on 01384 395852.

It is open seven days a week- 9am-6pm and Thursdays and Fridays until 7pm and Sundays 10.30am to 4.30pm. There is plenty of free parking available.