In the four years since Signature Design Floors opened, the company has stuck religiously to its belief in providing excellent advice and customer service.
"You might say we are old fashioned in the way we look after our customers, but very modern in what we provide," explained owner Mark Taylor
A first rate design service is guaranteed and clients can choose from sample display boards in the comfort of their own home and receive help and advice on colour and design selections free of charge and without obligation.
The firm has always employed its own fitters, which guarantees a high level of workmanship and gives customers confidence when the fitters are in their homes.
It is these high standards and attention to detail which has led satisfied customers back for more floors and to the company's reputation flourishing through word of mouth.
Signature moved to Pedmore from a country location at Stanford Bridge just over 10 months ago to be at the heart of its customer base and has not looked back since.
It is now one of the top Amtico accounts in the country and has been awarded with Elite status by Amtico for the work it does.
The benefits of this to customers are that the company can show and offer all the very latest designs from this prestige manufacturer in advance of others. It also means Signature can offer very competitive rates on Amtico floors.
The firm is also engaged in a substantial amount of work for kitchen companies within the area. It is a huge advantage for the customer buying a kitchen to have a flooring company on board, ensuring the achievement of both a well co-ordinated design and job.
Signature's success has become a real family affair - with wife Keely having just started an associate business, Signature Rooms, putting together design packages for children's bedrooms based around whatever budget you are working to.
The package includes the furniture, fabrics, paints, wallpaper - in fact all you need to transform your child's room into something special, which you will not find in the high street - at a price you can afford.
The idea grew from Keely's own frustration at the difficulty of finding something a little different for their one-year-old son Ben's room and she has spent 12 months preparing the business ready to offer customers a comprehensive service.
Signature's showroom is packed with hundreds of samples of flooring and several Amtico styles make up the showroom floor, giving customers the chance to see them in use.
Call in anytime Monday to Saturday 9.30am-5pm and prepare to be inspired.
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