Triumph motorcycles have long had a sense of their own purpose and a sense of distinction and, against a mass of homogenous product, Triumph motorcycles stand out as being unique.

Simply put, they are not like other bikes in look, feel and character. This planned evolutionary process has become clearer over the last two years with bikes like the stunning Rocket III, iconic Speed Triple and breathtaking Sprint ST. These bikes are evidence of a real focus and desire from Triumph to build their bikes, their way. It is a process that has gathered great success in terms of worldwide sales, press appreciation, and brand identification.

Which is why, from the very first stages of planning, designing and building the revolutionary Daytona 675, Triumph decided to expand and build on that difference and one single word was chosen to inspire the whole project: "Incomparable".

The Daytona 675 stands alone in the hotly contested sports bike arena and while others might compare it to a myriad of motorcycles, it is very much a statement of how a pure Triumph sports bike should look and, just as importantly, feel. In one single stroke it has redefined just how a middleweight sports bike should perform, packing as it does a large amount of power and torque into a small, nimble package.

In the sports bike market many machines are seen almost as disposable by their owners and treated accordingly. In contrast Triumph's wish for the 675 Daytona was to create an exciting bike that owners will never tire of looking at, cherishing and above all else, riding. Added to this was a desire not only to build the most exciting and useable sports bike that's ever left the Hinckley factory, but also to steal the crown for the most beautiful sports bike in the market.

The first three-cylinder middleweight, the Daytona 675 stands apart immediately with its inimitable, spine-tingling sound and feel. Integral to this is the triple's inherent advantage of masses of bottom-end torque, linked to a heavy mid-range punch that is topped with a searing burst of peak power.

The stacked six-speed gearbox considerably shortens the engine and is the first from Triumph to feature a truly close ratio set-up for all six speeds, maximising the engine's power and torque perfectly.

The Daytona 675's Keihin closed-loop fuel-injection system uses a trio of 44mm throttle bodies and three 12-point multi-spray injectors. Air is drawn from a port between the headlights and passes directly through the headstock to the airbox. The free-flowing exhaust features an underseat silencer and utilises a secondary valve to boost low down torque. The engine meets stringent Euro-3 emission regulations. The front brakes use a radial master cylinder as well as twin radial four-piston calipers and the floating 308mm front discs are matched by a 220mm rear. The new wheels are a lightweight five-spoke design and wear super-sticky Pirelli Dragon Super Corsa Pro tyres. Front tyre size is 120/70 ZR17 while the rear is 180/55 ZR17.

Colour options for the Daytona 675 are Scorched Yellow, Tornado Red and Graphite Grey. A full range of accessories will be available for the 675 Daytona, including carbon fibre front mudguard, infills, heel guards and silencer cover.

A non-restrictive Triumph exhaust end-can will be available (for circuit use only) and racing specialists Arrow Exhausts are producing a full titanium system that saves over 6kg in weight and adds 5PS, again for circuit use only.

The Daytona 675 Triumph delivers an incredible performance with its exciting, powerful engine, and intuitive, razor-sharp chassis. It also looks and sounds like nothing else, all quite deliberate and driven by that one solitary word, "incomparable". Very few motorcycles can be seen as mould breaking, but the Daytona 675 is definitely one of them.