IDO Bridal Wear offers a fresh, innovative approach to choosing the perfect gown and it has one objective in mind - to help you feel and look sensational on your wedding day.

Set in the picturesque village of Hanley Swan, near Malvern, the IDO Bridalwear studio is situated in a beautiful barn conversion, which inspires and relaxes brides-to-be before they have even started looking at the collection of stunning wedding gowns which are all fit for a princess.

Choose from designers like Alan Hannah, whose elegant and modern, award winning collection uses fabrics from around the world including Thai silks and duchesse satins, or Blue, whose name is now synonymous with the sophisticated simplicity that characterises many brides today. Designer tiaras and shoes are also available at Ido Bridalwear.

And its not just the dresses which are inspiring, the service offerd by owner Wendy Wood is designed to be as individual as every bride.

"We work on an appointment only basis because we can then give brides time to discuss everything they may be thinking about - its very important not to rush a choice that is such an investment," said Wendy.

"We also seek to make everyone welcome and there are comfy sofas for mums and friends and tea and coffee."

To contact Wendy to make an appointment telephone 01684 310106 or visit www.idobridalwear.co.uk.

If it is not possible to visit the premises during the day, then evenings and weekends are virtually always available for an appointment.