In the heart of Bewdley town centre, Eden Holistic Therapies is the only practice within 15 miles to offer such a range of treatments. Even though this very fact makes the business special, its owners, Dawn Edwards and Julie Guest, have set out to ensure it really stands out from the crowd.

With this in mind, Eden has been decorated along different lines than many similar treatment centres. Instead of clean lines, white walls and an almost clinical feel, Dawn and Julie have chosen to exploit the cosy style of the Grade II listed building, creating a warm and welcoming environment with deep pink walls and brown leather furnishings.

The dcor helps clients to feel at ease, and since Eden opened for business on October 1, there has been plenty of new custom.

"We've had a lot of positive feedback, and everyone who has had a treatment has booked a return visit!" says Dawn proudly. "Local businesses in Bewdley have really helped to promote us."

Dawn and Julie previously operated the business from home, but increased demand led to a need for official premises, which they say clients actually prefer. "We're both mums whose children are at school, so we thought it was time we did what we wanted to do!" Dawn explains.

Between them, the two have all the qualifications necessary to offer a full range of holistic therapies, from staple treatments like aromatherapy and reflexology to newer developments like Aqua Detox and Hot Stone Massage. Reiki, Chakra balancing and Hopi ear candles are also available, all designed to relax stressed-out bodies and minds and promote well-being.

"The therapies are suitable for most people," Julie says. "We have already treated a 79-year-old man and a 20-year-old girl for back problems." The centre seeks medical approval where necessary, as well as working in conjunction with local sports clubs - the idea of a 'sports massage' being more attractive to men!

Eden Holistic Therapies has two treatment rooms plus a comfy reception area, all decorated in rich colours and filled with relaxing music, and full of the charm you'd expect from one of the oldest buildings in this part of town. Client happiness is highly important, and to this end customers who have paid to park nearby will be refunded as a goodwill gesture.

A customer loyalty scheme also operates, with a 'buy five treatments, get the sixth free' offer on all therapies, and gift vouchers can be purchased to give someone else the Eden experience.

Opening times: Mon-Fri 10am-5pm; Sat 10am-3pm. Sunday and evening appointments are available by advance booking.

Eden Holistic Therapies, 47 Load Street, Bewdley Tel: 01299 400430