Choosing the latest audio or security equipment for your vehicle can be something of a minefield unless you are sure that both the product and the sales advice are of top quality. Ultimate Audio in Bromsgrove sells superior electrical equipment for all vehicles, and the firm prides itself on offering excellent customer service.

"If you buy audio or security products over the Internet, you cannot be sure that you're buying the right thing - and that can be an expensive mistake," points out managing director Ian Cushing, who founded the business in 1992 and moved into the current Birmingham Road premises five years later. "Here, you can discuss your requirements with the staff, who are all trained to the highest industry standards."

Ian describes Ultimate Audio as selling "everything" in the way of in-car electrical products, from hands-free phone kits and parking sensors to satellite navigation systems and speed camera warning devices. DVD and TV screens fitted to the back of headrests or folding down from the roof prove popular with parents wanting to keep kids amused on long road trips.

Audio equipment ranges from a simple CD player or speaker upgrade to a customised, full surround-sound entertainment system, with a fabrication and trimming service available. Car security is also covered, with the company specialising in alarm systems and stolen vehicle tracking devices. "We can carry out installations on any vehicle, including caravans and boats," says Ian.

The firm installs equipment in all vehicles including exclusive cars such as Ferrari and Lamborghini, and has carried out work for several local and not-so-local celebrities. "We are a specialist company and can source the best equipment," Ian explains.

The bulk of their trade is local, though some customers have travelled from elsewhere in the UK and even from abroad. Clients cannot purchase products from the website, as the Ultimate Audio ethos encourages people to visit the stylish premises for expert advice.

"Ultimate Audio offers the whole package: advice, sale, installation and maintenance," Ian concludes. "We are authorised dealers for several renowned brands, and although we do cater for a range of budgets, you can rest assured that all the products we sell are top quality."

Ultimate Audio, 66 Birmingham Road, Bromsgrove 01527 837847