If you are looking for a fire that will give you warmth and beauty this winter, then a trip to 21st Century Fires in Malvern will leave you spoilt for choice. Located on St Andrews Road, not far from Barnards Green, this amazing showroom displays every type of fire imaginable, from traditional to ultra-modern.

The minute you walk into this specially converted house you are invited to wander around the rooms and see a huge range of fires beautifully displayed, most of which are working.

Owner Gavin Stevenson-Bennett explains: "We make sure the fires on display are working because this allows customers to make an informed choice -- you wouldn't buy a car without driving it first. We like to make sure people get the product that is right for them. We have everything from state-of the art, remote-controlled fires to Victorian, tiled surrounds."

From traditional fireplaces to modern 'hole-in-the-wall' style and glass fronted gas fires there is something to suit all tastes. 21st Century also stocks a fantastic range of Kinder gas fires. Gavin says: "We are proud to be associated with the leading manufacturers of gas fire technology. Kinder fires offer the ultimate in build quality and looks and all fires are designed to suit your lifestyle with a combination of appealing looks, outstanding warmth and practical attention to detail. Kinder fires are also built to last, which is why they offer a free lifetime guarantee on all fires, as standard."*

All flue types are also catered for, including the latest balanced flue fire that is suitable for natural gas and or LPG and even a flue-less fire giving 100 per cent efficiency. Many products are available for both gas and LPG gas fuels and fire surrounds come in all shapes and sizes including stone, marble, wood and composite materials.

Gavin says: "Many of our customers come here and say they are spoilt for choice, so we aim to help wherever we can by listening to the needs of each customer and then suggesting the best solution for them."

Fires are supplied and fitted by 21st century's team of installers or can be supply only. But it's not just fires, 21st Century fires supplies spare parts for Baxi and Park Ray solid fuel systems. Domestic central heating systems and boilers are also catered for on a supply and install basis.

For the answer to all your fireside dreams visit 21st Century fires or telephone 01684 577975. Open Tuesday-Friday 9.30-5 p.m. and Saturday 9.30-4 p.m.

* The Kinder lifetime guarantee is subject to further terms and conditions, including proof of annual service.