HOLLYWOOD movie star Will Smith is set to make his first-ever visit to the Midlands to meet fans and walk the red carpet in a whistle-stop tour to promote his new film.
He will be at Birmingham's UGC cinema in Broad Street at 2.45pm for the premiere of his film HITCH, and the A-lister will also dash to London and Manchester on the same day - Tuesday, February 22 - to promote the film.
Crowds are expected to gather along a specially laid red carpet in Broad Street and will be entertained by live DJs while they watch a dazzling array of celebrities attend the premiere.
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In the film, Will plays the character of Alex "Hitch" Hitchens, a legendary - and deliberately anonymous - New York City "date doctor" who, for a fee, has helped countless men woo the women of their dreams.
While coaching Albert (played by Kevin James), a meek accountant who is smitten with glamorous celebrity Allegra Cole (Amber Valletta), Hitch finally meets his match in the form of gorgeous, whip-smart Sara Melas (Eva Mendes), a gossip columnist who follows Allegra's every move.
n HITCH, certificate 12A, will be released in cinemas across the UK on Friday, March 11.
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