A FASHION guru has donated cash to help create a dedicated breast unit at Worcestershire Royal Hospital.

George Davies combined his love of fashion with his love of sport by hosting a GIV Girls A Day Out at Sixways Stadium in Worces-ter earlier this month.

George Davies, who founded Next in the 1980s and George at Asda in the 1990s, gave £4,000 towards the new dedicated £2.5 million breast unit at 220 Newtown Road and £1,000 towards Acorn’s Children’s Hospice in Bath Road, Worcester.

The womenswear brand GIV offered a 20 per cent discount on all purchases and some representatives from Worcester salons were there to provide mini make-overs during the day.

Two fashion shows were put on with items available to buy straight off the catwalk.

The Calendar Girls, from the Worcestershire Breast Unit Campaign’s fund-raising calendar, modelled the latest styles from GIV , a new brand from Mr Davies.

Carole Crowe, who is co-ordinating the campaign, said: “The audience gave the women on the catwalk an amazing reception.

“They all did a fantastic job considering how little time they had to practice.

“All of them were women who had breast cancer apart from the breast care nurse. They were all breast cancer cancer sufferers be-tween the ages of 29 and 75.”

Your Worcester News has adopted the campaign to convert an existing administrative building within the grounds of Worcestershire Royal Hospital in Worcester into a dedicated one-stop-shop for breast patients.

The aim of the campaign is to create a more pleasant environment for women to have their initial diagnostic clinics.

The clinics will all be based under one roof rather than spread out throughout the main hospital. It will make life more convenient for patients and could potentially reduce the time by half that each patient has to wait.

Campaign organisers also hope the dignity and privacy of breast care patients will be better protected in the new unit.