MOTORISTS driving around Worcestershire may have noticed flashing speed signs urging them to slow down.

The signs, costing £1,000 each have been designed to be moved on a regular basis to target areas where drivers have been driving over the speed limit.

Worcestershire County Coun-cil has bought 10 of the signs, which run on batteries and can be altered to flash up 20mph, 30mph and 40pmh depending on the area they are placed.

The flashing speed warning signs, designed to warn motorists they are going too fast, stay in place for around two weeks, and already the council has more than 100 locations where they will be sited up until next March.

Derek Prodger, cabinet member for transport and safe environment said the 10 signs, along with one bought by Hallow Parish Council, have had an impact.

He said: “The new signs have been running since August. We put them in place for about two weeks and they are going to be moved throughout the county. We feel that creates something that can be spotted for the motorist on the county's roads. It has a great impact and just says to them – watch your speed. Because they are temporary it means they are noticed more.”

Mr Prodger added: “This can be used for schools, local communities and can be requested by parish councils, councillors, police and others in authority. It asks people to consider their speed through that location.”

Areas in the county the signs have already been, include Malvern Road, Timberdine Avenue and St Peter’s in Worcester, Eardiston near Tenbury Wells, and North Malvern Road in Malvern.

Mr Prodger added: “Hallow has purchased its own sign and uses that in many locations in the village and they liaise with my highways safety team on locations they choose, so it is good partnership working.

“I fully support this initiative by the county council as a tool to remind all drivers that speeding is excessive in many locations.

“Please abide by speed limits signs,they are there for a very sound reason, to help with highway safety, for everyone.”