AS someone who is not exactly a fan of Big Brother here are two very good reasons to outline just what I have been missing.

I refer, of course, to the beautiful design and cut of the latest Anne Summers ladies undergarments being modelled by the winner of this year’s best-known television reality show.

No, I’m kidding. Curvy Sophie Reade has very obvious attributes – to which the man behind her in the street can attest and was quick to capture on his mobile.

I’m sure Ms Reade – who, for some reason, was known as Dogface on BB10 – is a worthy winner and fame being what it is, she needs to get as much exposure as she can to keep the money rolling in.

But isn’t there more to life than simply being famous for being famous?