ROBERT Wiseman Dairies joined forces with the Multiple Sclerosis Society for the launch of the company’s charity month milk cartons.

The cartons, available for the month of September, have been printed with the MS Society’s logo, information about the charity’s work and contact details.

It is hoped that the cartons will help to raise money and awareness and to encourage more people affected by multiple sclerosis to access support.

More than three million Wiseman cartons of semi-skimmed and whole milk will be distributed over the course of the month.

Sherine Krause, director of fund-raising and marketing at the MS Society, said: “It’s not every day we get the chance to get our name in the houses of millions of people around the UK and we are absolutely delighted to be given this opportunity. We hope to raise awareness of MS and encourage people to donate money or to seek support from our services.”

Sandy Wilkie, sales and marketing director at Droitwich-based Robert Wiseman Dairies, said: “The MS Society does a fantastic job in supporting people with MS. Producing the packaging in support of their work helps us to recognise their efforts and raise public awareness.

“Millions of people will see these cartons in the shops, take them home and have them on the breakfast table every day, which gives the charities involved unique exposure to a mass audience.”