WORCESTERSHIRE company Postcode Anywhere (Europe) has picked up an accolade at the Information and Communication Technology (ITC) Excellence Awards 2008.

The data management company, which employs 16 people at its head office in Hallow, near Worcester, was highly commended in the best innovative service award category for its route optimisation and international address data management services.

The route optimisation service ensures deliveries are made in the most fuel-efficient and timely manner.

The solution calculates speed and distance and considerably reduces journey time and fuel consumption as well as increasing employee efficiency because deliveries are made in a systematic way, rather than on an ad-hoc basis. Launched in 2001, Post-code Anywhere delivers a range of local and hosted web services to a customer base of more than 7,000 users, including many well-known brands in both the public and private sectors.

Rachel Mackwell, Postcode Anywhere’s head of marketing, said: “We’re really pleased and flattered that the ICT has recognised both our services in this way.

“It’s a great boost for the team here. The ICT awards are an excellent way of telling others in the industry about new innovations we have developed; it gives us a shop window to tell people who would not otherwise have heard of us about our products and services.

“We’re hoping that the success will also bring us to the attention of talented potential employees too.”

The ICT Excellence Awards were presented at Birmingham Motorcycle Museum following the annual conference.