A MEMORY walk has helped collect more than £300 for people with Alzheimer’s disease.

The walk, the first of its kind in Worcester, was organised by the Alzheimer’s Society to raise awareness of the plight of people with dementia and their families and carers.

More than 30 people took part in the walk, following a route along the river Severn and High Street.

It was led by Ken Crump, vice-chairman of the committee for the Worcester and District Branch of the Alzheimer’s Society.

The walk finished at the Angel Centre in Angel Place, where the branch is based.

Sharon Dyer, branch administrator, said: “We had a fantastic morning and were so glad to see so many people stepping out in support of people affected by dementia. Promoting healthy living is vital in the fight against dementia and we were delighted to have had the support of the Simplyhealth Group for this year’s Memory Walk, ensuring that every penny raised goes straight to support people with dementia and their carers.”

One-in-three people over the age of 65 will die with dementia. In 2007, 10,000 walkers took part in more than 300 Memory Walks, raising almost £300,000.

The Alzheimer’s Society is expecting a significant increase in the total raised from this year’s events.