A “MEMORY” walk has helped raise more than £300 for people with Alzheimer’s disease.

The walk, the first of its kind in Worcester, was organised by the Alzheimer’s Society to raise awareness of the plight of people with dementia and their families and carers.

The walk on Saturday, September 27, saw more than 30 walkers follow a route along the river Severn and High Street.

The walk was led by Ken Crump, vice chairman of the committee for the Worcester and District Branch of Alzheimer’s Society.

The walk finished at the Angel Centre in Angel Place, Worcester, where the branch is based for tea and coffee.

Sharon Dyer, branch administrator, said: “We had a fantastic morning and were so glad to see so many people stepping out in support of people affected by dementia.

“Promoting healthy living is vital in the fight against dementia and we were delighted to have had the support of the Simplyhealth Group for this year’s Memory Walk, ensuring that every penny raised goes straight to support people with dementia and their carers.”

One in three people over 65 will die with dementia.

In 2007 more than 300 Memory Walks, with a total of 10,000 walkers, raised almost £300,000 and when, later this year, all the donations are in and counted, the society is anticipating a significant increase for 2008.