A MAJOR makeup brand is visiting a chip shop in Bewdley today (Tuesday, December 3) as part of a collaboration no one expected.
Bewdley residents have spotted a digital billboard featuring local star Destiny Harold, known to many on TikTok as the 'Chip Shop Diva,' who is the face of a new Rimmel London product campaign.
Merchants Fish & Chips in Bewdley has created a storm on social media with its personality-packed videos featuring Destiny.
It's led to Rimmel London collaborating with the chippy on their new Oh My Gloss! Lip Oil campaign.
The collaboration will spotlight Rimmel’s new product in a series of content created with the unique and quirky charm of the beloved chip shop account.
Destiny, who is a student nurse, has been working on photoshoots and starring in billboards for Rimmel.
She said: "This partnership is a dream come true. I’m obsessed with Rimmel and so grateful to be able to work with them and see our little chip shop celebrated alongside such an iconic brand".
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