Bloor Homes has been announced as the kit sponsor for Worcester United FC Under 13s this season.
The youth team, which has already won several tournaments, is based near two Bloor Homes sites, Elgar Park and The Grove.
Steve Roberts, managing director for the housebuilder's western region, said: "We all know how important access to regular sport is for young people, but clubs are often run solely by volunteers and are in need of financial support.
"Our legacy is not just about providing beautiful new homes for local areas, we believe in supporting and enhancing the communities in which we build.
"Supporting grassroots sport is one of the ways we are proud to do this.
"The new kit looks really smart and we look forward to watching the progress of the under 13s all season."
Worcester United FC consists of six men's teams and four junior teams, providing weekly football training and regular competitions for more than 200 adults and children in the area.
Mark Andrews, team manager for the youth team, said: "Like many sports clubs run by volunteers, we are always grateful for support from companies like Bloor Homes.
"The new kit looks really smart, having it funded means the club is able to use its resources on equipment, maintenance and the many other things that need looking after to keep the players playing.
"Thank you to Bloor Homes, the team will wear the shirts with pride."
For more information on the club, visit worcesterunited.co.uk.
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