A HIDDEN-gem shopping outlet people often drive past has been described as serving an "experience with a difference".
Mill Farm Country Retail is set in the stunning rural countryside of the Teme Valley and is brimming with unique independent traders.
It first developed its roots after married couple Peter and Margaret Sparey decided to take over the farm shop and post office in Stanford Bridge during the 70s.
Three generations and nearly 50 years later, the centre on the B4203 is now home to a range of independent shops, a Frida Kahlo-themed cafe, a hair salon, beauty rooms, a fitness centre, a photography store, car valeting services and a dance and Pilates studio.
Many customers have shared their delight on Google after stumbling across the shopping outlet, which has led to it being dubbed one of Worcestershire's hidden gems.
One reviewer wrote: "What a lovely country retail outlet.
"The Den does yummy coffees, cakes and fresh and homemade, locally sourced food.
"Having Julia at Pure Thyme (a beauty outlet) is the icing on the cake.
Another added: "Such a nice cosy farm with a great cafe."
Many have called it a "well worth a visit place".
One of the second-generation owners, Liz Sparey, said this is because there is not much to dislike.
"The retail side of Mill farm has grown dramatically over the last 20 years.
"We have many visitors, some of whom come for appointments for hair, beauty, fitness, photography, car valet, or dance classes.
"You can explore the range of shops on offer from the farm shop, cards and gifts, Bamboo clothing, interior design and art, bric a brac, plus a fantastic garden centre.
"Everyone is welcome, and with free parking, what is not to like?"
The shops at Mill Farm Country Retail are The Den, Bailey's of Stanford, Lottie's Eco, Mrs Best Paper Co, Mini Best Kids Co, With Georgina, Angel Gardens Garden Centre, Auto Perfect, The Parlour, Pure Thyme, Playground Studios and Attitude Dance Studios.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here