Primark's click and collect service launches today in Worcester.
The Crowngate Shopping Centre store is one of six new locations offering the service, bringing the total to 87 stores nationwide.
Customers can now order women's, men's, kids', and homeware items on the retailer's website and pick them up at their convenience.
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The service is part of Primark's expansion plans, covering more than half of its UK stores in time for Christmas.
Kari Rodgers, UK retail director, said: "Our Click & Collect service has proved really popular, so we’re excited to roll it out even further.
"It means shoppers can easily order their items from home and pick them up at a time to suit them, and is a great way to make Christmas shopping a little easier this year."
Primark has also revealed some highlights of its click and collect service.
This includes the men's Kem crew neck T-shirt for £14 and the £40 hooded puffer parka coat.
The women’s oversized crew neck jumper is also available for £17.
The popular Stacey Solomon kids' wear collection will also be available for click and collect, with sets from £12.
The Worcester store joins Hanley, Hereford, Lincoln, Mansfield, and West Bromwich in launching the service.
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