REVISED plans for a huge housing scheme in Lower Broadheath have been put forward.

A Bloor Homes plan to build 311 homes off Martley Road was approved by Malvern Hills District Council earlier this year.

But the developer has now changed some of the proposed house types in response to “market demand”.

ARTIST'S IMPRESSION: A glimpse of the proposed estateARTIST'S IMPRESSION: A glimpse of the proposed estate (Image: Bloor Homes)

The new plans are for 305 homes, 20 per cent of which would be affordable housing.

The development would form part of an urban extension to the west of Dines Green.

Around 2,000 homes will be built in total plus sports facilities, while residents have also called for a commitment from developers to build new schools, doctors surgeries and dentists.

Fresh plans submitted to the council say Bloor Homes wish to make “material changes” to the previously-approved plans.

This means a threshold has been passed that requires the submission of a new application.

“The principal change to the previous application is the use of a different family of house types,” the developer said.

“Overall, there is also a loss of six private units when compared to the previous scheme.

READ MORE: Green light given to 311-home plan for Lower Broadheath

READ MORE: Plan for 372 homes and sports centre for Martley Road

“The change of house types reflects market demand and shows a commitment from Bloor Homes to provide a high-quality design solution in the same vein as the original approved reserved matters application.”

The 13-and-a-half-hectare site sits to the north of the urban extension area, with access off Martley Road.

A spine road would run through the length of the estate and beyond, in order to serve future developments that will form part of the wider plan.


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According to the plans: “Off the main tree-lined spine road, it diverts off into numerous core neighbourhood streets which each have differing focal spaces to add identity and assist with navigation.

“On the eastern side of the development there is the potential to connect into the future proposed phase 2 site with ease by road and on foot cycle.

“The western side of the proposal is sensitive to the wider existing landscape and therefore has allowed a corridor to ease the transition of the new development as well as incorporating a range of play provision and footways to be utilised by new and existing residents within the area.”