An IT expert at a Worcester and Droitwich-based accountancy firm has urged businesses to adapt to the ever-changing technological landscape.

Sean Devlin, partner for IT and digital transformation at Ballards LLP, said: "Digital transformation is no longer optional; it's a necessity for survival in the modern business landscape.

"Companies that fail to adapt risk becoming obsolete."

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He believes that digital transformation, once a mere buzzword, is now a critical strategy for companies aiming to remain competitive in today's fast-paced market.

The change, he said, is not just about adopting new technologies, but a complete reimagining of business processes, customer interactions, and value creation.

Mr Devlin said this shift offers several key benefits including enhancing customer experience through personalised interactions, improving operational efficiency via process automation, and opening up new revenue streams from innovative business models.

However, he recognises the challenges that accompany this transition.

He said: "The biggest hurdle is often cultural.

"Successful digital transformation requires a shift in mindset across the entire organisation."

Businesses often struggle with resistance to change, data security concerns, and the integration of new technologies with legacy systems.

Despite the challenges, Mr Devlin sees substantial potential rewards for those willing to adapt, saying that growth, improved customer satisfaction, and a strong competitive position could follow.

As technology continues to evolve at a rapid pace, he believes the imperative for businesses to transform has never been clearer.

He said: "In today's business environment, it's not just about keeping up—it's about leading the charge into the digital future."