A £40,000 appeal has been launched by a charity to provide additional cancer treatment equipment.

Worcestershire Acute Hospitals Charity has launched the Cancer Care Appeal to fund four more cold cap machines for the Rowan Suite at Worcestershire Royal Hospital.

Cold cap machines are proven to combat chemotherapy-induced hair loss, helping patients retain or completely preserve their hair during treatment.

Read more: Cathedral ferry given new winter home in Worcester

The appeal comes as a stark reminder that one in two people will develop cancer in their lifetime, with over 200 types of cancer, each requiring specific treatment.

Systemic anti-cancer therapies, including chemotherapy, hormone therapy, and immunotherapy, are commonly prescribed to cancer patients.

While chemotherapy is effective in destroying cancer cells, it also affects some normal cells, leading to side effects such as hair loss.

The loss of hair from cancer treatment can significantly impact a patient's wellbeing, adding to the stress and anxiety of an already challenging situation.

For many, hair is an integral part of their identity, and changes in appearance can lead to discomfort in social situations and a decrease in self-confidence.

Scalp cooling works by lowering the temperature of the scalp, which in turn reduces the size of blood vessels, restricting blood flow.

This process minimises the amount of cancer drugs that can reach the hair follicles, thereby reducing damage.

The refrigerated cold cap systems, which the appeal aims to fund, are more effective and comfortable to wear during treatment.

These systems are designed to maintain a stable and consistent temperature and are "one size fits all," making them easier for medical staff to fit and ensure maximum effectiveness.

They are also more comfortable and less heavy to wear throughout treatment.

The charity is urging the public to show support for the appeal by donating online at wahcharity.org/cancer-care-appeal.

For more information about the appeal or the charity itself, individuals can contact info@wahcharity.org or call 01905 768954.