A jewellery shop has reopened on Worcester High Street after a revamp.
H Samuel has been given a new look with the aim of improving the shopping experience for customers.
Store manager Richard Cosway said: "We wanted our Worcester customers to feel right at home from the moment they enter our store.
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"We’re here to help them celebrate the special moments in their lives and we’re also a destination for fashion lovers to discover the latest jewellery looks and trends, so we really wanted to bring this to life in our store."
The refurbishment features an extended gold jewellery wall and an updated Perfect Piercing Studio for customers to style their own look from an extensive earring collection.
A new design consultation area has also been introduced, where customers can personalise their jewellery with engraving, customise their own one-of-a-kind piece, or bring their design vision to life.
As part of a multimillion-pound store investment programme by parent company Signet Jewelers UK and Ireland, the store is one of 41 under the H Samuel umbrella and 14 Ernest Jones stores across the UK being refurbished.
Neil Old, managing director of Signet Jewelers UK and Ireland, said: "This significant investment underscores our dedication to local high streets and shopping centres across the country."
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