A Worcester florist has partnered with a hospice for a new fundraising initiative.

Floral Roundabout has announced its participation as one of the first signatories in St Richard's Hospice's Grow Your Dough initiative, which launches on Monday, September 16.

The initiative allows businesses to kickstart fundraising with an initial £40 investment, which encourages creativity in generating further contributions.

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The florist has opted to use the £40 investment to launch a competition.

Starting on Monday, September 16, and running for 12 weeks, people are invited to nominate anyone they wish to celebrate or express gratitude towards.

Each Friday, until Friday, November 29, the Worcestershire winners will receive a bouquet courtesy of the florist.

The nominators’ donations will go to a Just Giving account to grow the original dough in aid of the hospice.

Ria Simons, corporate fundraising lead at the hospice, said: "We are thrilled to have Floral Roundabout on board as one of our inaugural participants in Grow Your Dough.

"Their creative competition – Free Flower Friday - will inspire others to get involved and make a real difference to our fundraising efforts."

Jenny White, manager of the florist in Sidbury, said: "We’re excited to launch this competition and encourage everyone in Worcester to nominate someone special in their lives.

"It’s a wonderful opportunity to brighten someone’s day with a beautiful bouquet and raise money for St Richard’s Hospice."

For more information about the florist's participation in Grow Your Dough and updates on the competition visit its website at floralroundabout.co.uk or follow the business on social media.

To nominate someone for a free bouquet, visit floralroundabout.co.uk/design-20200358/free-flowers-promotional-bouquet.htm.

To donate, visit justgiving.com/campaign/growyourdough?mc_cid=17e1d484ab&mc_eid=8fa87a7ba6.