First people at Jeremy Clarkson's new pub The Farmer's Dog

Around 300 people had formed an orderly queue snaking around The Farmer’s Dog car park and large beer garden to wait for the doors to be opened.

At the front of the queue was Lauren Hanly and Blake Jones who had queued since 8am in a bid to get through the doors first.

BIRDSEYE: People queuing outside at the opening of Jeremy Clarkson's new pub. (Image: Ben Birchall/ PA) The pair, from Gloucester, waited nearly four hours until Clarkson officially opened his Asthall pub near Burford in the Cotswolds.

“We got here just before 8am. We were surprised to be at the front. We thought it would be busier earlier, but then the gates weren’t opening until 7.30am,” said Ms Hanly.

“Having Jeremy Clarkson’s name on it, it is always going to do well. It is a destination site and people will come from all over, as well as the local community.”

WELCOME: Jeremy Clarkson at the opening of his new pub, The Farmer's Dog. (Image: Ben Birchall/ PA) Mr Jones added: “We did think about queuing overnight. We left about 7.30am, and there were no queues or traffic, and we went straight in.”

The two have also previously visited Clarkson's other businesses, the Diddly Squat Farm Shop and Hawkstone Brewery.

On the stroke of midday, the former Top Gear presenter appeared and announced to loud cheers from the crowd: “We’re open.”

Jeremy Clarkson inside his new pub, The Farmer's Dog. (Image: Ben Birchall/ PA) And holding up his phone to show the time, Clarkson: “We’re also not late. Welcome everybody.”

He was accompanied by his girlfriend Lisa Hogan and fellow stars from his hit Amazon show – Clarkson’s Farm – Kaleb Cooper, Charlie Ireland and Gerald Cooper.

As people filed into the former Windmill pub, Clarkson said selling British-only produce was expensive and “doubted” it would turn a profit.

Handout photo issued by Neil Robinson of the opening of Jeremy Clarkson's new pub. (Image: Ben Birchall/ PA/ Neil Robinson) “I’m not very good at business plans and I haven’t done one,” he told reporters.

“I do know this. If I take one of our pigs and we slaughter it and butcher it and we turn it into sausages and we sell it here, it costs us 74p.

“If I buy imported pig meat, it is 18p. So, something is wrong with the food system in this country.”

County and district councillor Liam Walker said Clarkson had his full support for the new venture as it would be a boost to the local economy and tourism in West Oxfordshire.

“Jeremy has my full support with his next venture, and I want the pub to be a success,” he said.