Bristol Street Motors has opened its first BYD dealership at Cosgrove Close in Blackpole.

The new venture has a dedicated showroom for BYD vehicles and even features a robotic assistant.

Workshop and service reception facilities are shared with the existing Ford site, and supported by specially trained BYD technicians.

The development, which has created four new jobs, will feature a range of BYD vehicles including the Atto 3, Dolphin, and Seal models.

The robotic assistant, arriving soon, is designed to greet customers, offer them water bottles, introduce each vehicle and its specifications, and display vehicle videos.

The robot can navigate autonomously to its charging point or to the reception area, and can even sing and dance.

Iain McDonald, general manager of Bristol Street Motors Worcester BYD, said: "We are thrilled to bring the BYD brand to our customers, offering them cutting-edge vehicles and exceptional service.

"It is a new venture from Bristol Street Motors but one which we are all very excited about.

"We will grow with the brand and it’s fantastic to be at the forefront of bringing BYD to the area.

"We’re planning an exciting event in September to introduce BYD and our new dealership to the region, but in the meantime the team, including the robot, is ready and waiting to meet customers."

Robert Forrester, chief executive of Bristol Street Motors, said: "The launch of this dealership marks a significant milestone in our collaboration with BYD and our dedication to expanding our new energy vehicle portfolio.

"We eagerly anticipate the opening of our second BYD dealership in Gloucester later this year and look forward to a long and mutually beneficial relationship with the manufacturer."

The dealership hopes to expand in the future, and to create additional employment opportunities.

BYD was one of the key sponsors of UEFA's Euro 2024 tournament.