The summer's penguin art trail around Worcester will feature an app to help visitors navigate and learn about the city.
The great Waddle of Worcester app, sponsored by healthcare manufacturer Kimal, maps the locations of all 80 penguins adorning the streets and open spaces until September 15.
Developed as part of a Wild in Art trail brought to the city by St Richard’s Hospice, it follows the success of a similar app for Worcester’s Big Parade in 2021.
This earlier app saw more than 220,000 visits to sculptures and over 2,500 selfies uploaded to its gallery by users.
Sara Matthews, business development manager for St Richard’s Hospice, said: "It’s wonderful to see trail goers waddling in Worcester for our third – and biggest - art trail in the city.
"The app is a really great way to discover the sculptures – as you get facts about each penguin and artist, alongside unlocking information about the city too.
"One of the things we most loved about our previous elephant and giraffe trail apps was seeing all the happy selfies meeting our herds.
"Please do upload your ‘pen-grins’ this year – we’d love to see them!"
Matthew Press, CEO for Kimal, said: "As a Worcestershire company with a locally-based team, we’re very proud to have a Kimal penguin waddling in Worcester this summer.
"These art trails bring such a buzz to the county and we’re delighted to be playing our part.
"The app is a fantastic way for families, friends and colleagues to track their way around the city so we’re really delighted to be sponsoring this opportunity and, in turn, supporting the care that St Richard’s Hospice provides to so many local people and their loved ones."
Visitors can collect trail maps from Worcester Tourist Information Centre, St Richard’s Hospice shops and a pop-up shop at 14 Chapel Walk, Crowngate Shopping Centre along with official merchandise and lovingly handcrafted penguin-themed goodies by hospice supporters.
The Great Waddle of Worcester enjoys the support of Presenting Partners, Crowngate, DRPG, Worcester City Council, Worcester BID and Worcestershire Ambassadors.
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