A FORMER jewellery shop on the city's High Street has transformed into a phone shop.

The vacant former Pandora store will now be a new phone repair shop called Worcester Phone Care after remaining vacant for nearly seven years.

Pandora revealed it was expanding out of its store on 33 High Street to the former Russell and Bromley shoe shop at number 27.

Phone Care in High Street, Worcester (Image: Worcester Civic Society) However, the new store has already been criticized for its "unacceptable" signage on the front of the Grade I-listed building opposite the Guildhall. 

Illuminated signs and banners advertising vapes and a same-day phone repair service had appeared on Worcester Phone Care in High Street.

A spokesperson for the Worcester Civic Society said, “The civic society would consider that by virtue of its siting and design, the signage would represent an alien feature within its setting, unacceptably detracting from the setting of the host and neighbouring listed buildings."

The new store owner, Hafiz Atif, told Worcester News that he was not previously aware of the property's listed building status and after receiving an email that would be taking down the offending signage in the next couple of days.

The signs have now since been removed.