A gritting and snow clearing business is set to cool off with the penguins for the Waddle of Worcester.

AA Salt, a family-owned business from Worcester, will sponsor an adult penguin and a chick in the Great Waddle of Worcester, an art event that will raise funds for St Richard’s Hospice.

The event will bring 40 large penguins, designed by professional artists and sponsored by community businesses, into the city for a display between Monday, July 22 and Sunday, September 15.

Read more: Customers 'try luck' on Oak Apples zero tolerance on drugs

40 penguin chicks will be waddling alongside, having been crafted by nearby schools and community groups.

St Richard's is an independent charity that provides care for adults with serious progressive illnesses and provides support for their families.

Every year, the hospice helps more than 3,100 patients, relatives, and bereaved people across Worcestershire.

AA Salt's managing director, Ben Tanner, said: "As a responsible business that’s proud of our Worcester roots, it’s important to us to give back to the communities we serve.

"So, we’re delighted to once again lend our support to this important initiative."

He continued: "As a former pupil, Bowbrook House is a school close to my heart.

"Our partnership has enabled pupils to get creative and design the penguin’s coat for the display.

"And when the Waddle ends in September 2024, the penguin chick will return to its forever home at the school.

"I’m very proud of the incredible design the pupils and school have come up with, it’s a credit to them all."

He also believes the event will boost the city’s appeal for summer visitors.

He added: " It will also raise vital funds for St Richard’s Hospice, which does amazing work for people living with progressive illnesses, and their families."