Worcester has officially unveiled its largest city installation to date, including 'giant' palette board decorations.
Organised by Worcester BID the displays feature the Worcester Colour Palette designed by Stacey Barnfield, which aims to encapsulate the city's history.
The installation also includes classic summer bunting and giant mesh spheres suspended above the streets.
This year Worcester BID has placed these statements of local pride on eight city centre streets, including The Shambles, The Hopmarket, Reindeer Court, Broad Street, New Street, Friar Street, Mealcheapen Street, and St Swithin's.
The Worcester Colour Palette, inspired by Worcester's landmarks has a variety of colours.
Elgar Bronze, Saucy Orange, Hive Gold, Cathedral Stone, Diglis Deep Blue, and Pear Black are all featured colours.
The Palette originated from a collaboration between The Arts Society Worcester and Worcester BID.
The project also promotes local artistic talent while assisting visitors with navigating the bustling city.
The initiative has garnered strong support from local businesses.
Justin, Owner of Ware, said: "The installation of aerial displays in Reindeer Court is wonderful, tying the Court in with the city colour palette.
"Small businesses benefit enormously from increased footfall brought about by Worcester BID initiatives such as this—giving another reason to visit Reindeer Court."
Bill Simpson, Trustee at The Hopmarket Charity said: "We are delighted to be part of Worcester BID’s initiative to bring colour and vibrancy into The Hopmarket; not only does it look fabulous it also brings the city’s history and heritage to life.
"We hope it encourages more visitors to our courtyard space over the summer months."
Other businesses, like Bottles Wine Bar and Merchants, have praised the displays on New Street and Friar Street.
A spokesman said: "The displays have brought a new lease of life to New Street and Friar Street, a lovely representation of the community and creativity that Worcester shines with! Summer has arrived."
Jennifer from ArrangeMYescape added: "What a fantastic and different way for our city to really stand out! It's not only colourful but educational. A real celebration of what Worcestershire is all about."
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