An insurance company has thrown its support behind a children's cancer charity by sponsoring two youth football teams.

Konsileo has sponsored the Droitwich Under 13 Terriers and the Under 14's Vixen girls' team in support of the Grace Kelly Childhood Cancer Trust.

The firm has passed on the opportunity to have its logo on the team's shirt in favour of the charity's.

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The Terriers are a new team, and the firm's sponsorship has ensured they have a kit for the upcoming season.

Tim Rogers, client director at the company, said: "The Grace Kelly Childhood Cancer Trust is a great charity that does a lot of fantastic work within our community.

"When I heard that the charity was looking for ways to try and boost awareness within the local community and improve people's understanding of childhood cancer symptoms, I obviously wanted to help."

The firm will also sponsor both home and away kits for the Vixen team.

The CEO of the trust, Dr Jen Kelly, said: "How lovely to see the Trust's logo on the football pitch.

"One of our key objectives this year is to increase awareness of our work and services across Worcestershire and beyond, so this gesture of support is just another example of how our wonderful community is playing a part in helping us to achieve our mission as a charity."

Further fundraising activities in support of the Trust by the football club are expected later in the year, indicating that Konsileo's gracious support has set in motion a wave of community participation for the charity.