Droitwich Waitrose refurbishment labelled a 'huge hit'

Waitrose finally unveiled the new refurbishment of its Droitwich branch on Saltway last week with various activities and community preformances.

The store welcomed its customers to its new sushi and dry-aged beef counter as well as an improvement to the bakery and wine area.

Children from Meadows Nursery and Preschool helped Waitrose staff cut the green ribbon to open its new features to the public officially. 

Since its opening on June 8, Waitrose's Droitwich branch manager, Greg Trumper, said it has been very busy.

He added: "Feedback from our customers about the store's refresh has been overwhelmingly positive.

"They're really enjoying the bright and open feel, and the new sushi and dry-aged beef options have been a huge hit!"

The opening also included performances from S.B Danceworks Droitwich on Friday (June 8) and the I-sing choir on Saturday (June 9).

WOW: S.B. Danceworks did a show-stopping performance. (Image: Newsquest) Maddie Henn, the dance teacher at S.B Danceworks Droitwich, said: "Our dancers (age 12-15) have worked really hard over the last few months to prepare their jazz and disco-inspired routine to ‘Murder on the Dance Floor’.

"All of the girls were really excited to be given the opportunity to dance directly in the community, especially in such a unique performance space.

"The performance itself was nothing short of wonderful - how delightful to see customers eager to see the new changes to the shop since its refit, and even more pleased to be welcomed in with entertainment from the younger generation of Droitwich.

A performance of Murder on the Dance Floor (Image: Maddie Henn) "We want to thank Waitrose and Partners Droitwich for letting us be a part of their reopening."

To celebrate the launch, the store offered sushi samplings and was joined by some Worcestershire-based suppliers for other food tastings throughout the day.

Nathan Willmott Miller, Waitrose's team manager, said: "Sushi Daily has already been a huge success in many of our other shops, so we're delighted to be bringing this new counter to customers at Droitwich.

"It offers sushi freshly prepared in-store, alongside other improvements to our bakery and wine areas and a new meat counter, showing how we're investing in our services in-branch to ensure we continue to give our customers a fantastic shopping experience."