Does Worcestershire need a new Aldi? That's what the supermarket giant wants customers to answer.

Aldi has launched a new nationwide initiative to pinpoint prime locations for new store openings.

Recognising the invaluable input of its customers, the UK’s fourth-biggest supermarket is calling on the nation to help it identify where in Britain needs new Aldi stores most.

The areas which have the most suggestions will then be considered as part of Aldi’s commitment to build hundreds of new stores across Britain.

Aldi has been on a rapid expansion drive in recent years and has seen its popularity soar as shoppers switch to the supermarket for its lower prices and great quality amid the cost-of-living crisis.

The retailer currently has more than 1,000 stores – including around six in Worcestershire - and is committed to continuing towards its long-term target of over 1,500 stores across the UK.

Jonathan Neale, managing director of National Real Estate at Aldi UK, said: “We want to make high-quality food accessible to all, but there are still some areas that either don’t have an Aldi or have potential for more stores.

“We’ve identified some key places where there is demand for more stores already, but now we are calling on the public to share their views. This will be used to help inform our property search over the coming years.” 

Those wanting to put their town forward to be considered should contact the supermarket by emailing NextNewStore@Aldi.co.uk, clearly stating their postcode and why they believe their area needs a new Aldi store.

Aldi is asking for suggestions to be submitted by Friday, May 31, with the supermarket planning to update customers on the results and its latest priority ‘wish list’ later this year.

For more information on Aldi’s nationwide site requirements, visit: www.aldi.co.uk/about-aldi/property/required-towns.