Co-op shoppers could win £500 for themselves by swiping their card and supporting a charity of their choice.

Worcester shoppers have been presented with the chance to win a staggering £5,000 for a Local Community Fund cause.

Additionally, they stand a chance to bag a £500 discount on their Co-op purchases.

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This move comes as part of Co-op's new nationwide initiative titled 'The Winners Share It All'.

The competition has been designed to extend the supermarket's existing support for community causes across the UK while giving its members the opportunity to win prizes for themselves and their communities.

Any Co-op member who spends at least £5 in-store or online and scans their card and chooses a cause will be automatically entered into a monthly prize draw.

Rebecca Birkbeck, director of community and membership participation at Co-op, said: "We're thrilled to be launching the new 'The Winners Share It All' activity, as we continue to offer strong support for local communities and meaningful value for our member-owners.

"Our Local Community Fund supports lots of local causes and community groups in Worcester with much needed financial support.

"An extra £5,000 boost can make a huge difference to these incredible grassroots projects, enabling them to provide important services, support and activities for their community.

"It’s great that our members can support this whilst also getting a welcome boost themselves with £500 towards their daily shop."

Shoppers can enter the draw as many times as they want throughout the period and each £5 shop will activate one entry into the competition.

Every month, 10 Co-op members stand a chance to win £500 worth of prizes and £5,000 for their chosen cause.

The initiative is set to distribute a share of £500,000 to support various community projects.