Tributes have been paid to a Worcester man who "always loved to have a laugh" after his unexpected death last Friday.
Nicky 'Jonesy' Jones, originally from Malvern, collapsed and died outside Home Bargains on Shrub Retail Park on Friday, March 29.
Paramedics tried to save him after his collapse at around 10am but he was pronounced dead around 20 minutes later.
Mel Banks, who is Mr Jones' sister, paid tribute to him saying: "He always loved to have a laugh.
"No one ever had a bad word to say about him.
"He has lots of friends from Malvern who are devastated. He was well-liked and popular.
"He was always there for people, he would talk to anyone - he cared for people.
It's shocked us really."
Miss Banks said he had only nipped to the store to buy painkillers having complained of stomach ache that morning.
He lived at St Paul's Hostel, on Tallow Hill, where he had also earlier complained to staff about a pain in his neck.
Tributes to Mr Jones, who was 42, have flooded in from friends and family, with bunches of flowers and candles left outside the Home Bargains store.
Jade Bienvenue, Mr Jones' former partner, said he had been due to visit his children Harley, Sommer and Bret later that day.
She described him as a "bubbly" character who "loved his kids".
"He was the centre of the party, he'll be really missed," she added.
"He always did silly things to make the kids laugh,
"If you dared him to do something he would just for a laugh."
Miss Bienvenue said two of her children left flowers near where Mr Jones had died.
She met Mr Jones in 2007 just before she turned 17.
Mr Jones was a big football fan, supporting Liverpool and had always wanted to take his sons to Anfield.
"He was quite well known, everyone knew who he was especially in Malvern," said Miss Bienvenue.
"He was well-liked. Everyone says my youngest son is the spitting image of him.
"It's not sunk in yet."
Linda Jones, from Malvern, said her son "meant everything" to her and was a "lovely lad."
"It's so hard to accept, I'm really going to miss him," she added.
Ms Jones said Nick had struggled with drinking, and his family had tried to help him.
She added: "I'll always love him.
"We are heartbroken. We knew he wouldn't be here long. When the police rang me I knew he had gone.
"He was so funny though. A lot of memories that I won't forget."
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