A multi-million pound refurbished showroom is set to open its doors in April.

The car retail centre, Listers Volvo Worcester, currently based on Much Cowarne, has announced plans to open a lavish new showroom on Bromyard Road, formerly the Isuzu site.

The showroom will feature Volvo's signature lounge area with Scandinavian furniture.

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The redeveloped site will provide customers with a unique experience, allowing them to relax and enjoy Swedish cakes while their car is worked on, or offering a place to work whilst waiting thanks to free Wi-Fi access.

The showroom's design includes an interior viewing window that will allow customers to watch what is going on in the new workshops.

Helping the fight against climate crisis as part of Volvo’s commitment to be fully electric by 2030, the new centre is also set to feature 14 electric charging points for the manufacturer’s growing range of electric vehicles.

The showroom will house a range of Volvo’s latest releases, featuring the brand-new EX30 and the pure electric XC40 along with plug-in hybrids.

Additionally, it will hold a wide range of Volvo Selekt Approved Used models, which undergo over 100 checks ensuring high performance and safety with the latest parts and software.

A streamlined service to car owners, known as the Volvo Personal Service, will also be introduced in the new centre, which promises to halve waiting times.

David Westwood, head of business at the showroom, said: "We are thrilled that work is well underway on our brand-new showroom as we gear up for opening in April.

"This is a significant investment for us and we’re incredibly proud to be supporting Volvo’s mission towards sustainability with our thoughtfully designed showroom.

"We’re looking forward to welcoming existing and new customers to our future-ready home to discuss their motoring needs when we open our doors next month."