The campaign, CLICK, is targeting 17 to 29-year-old men to buckle up their seatbelts (Image: PA)
A new campaign is specifically appealing to young men to wear their seatbelts.
The initiative, CLICK, targets those aged 17 to 29-years-old, of which four people are either killed or seriously injured on each week on UK roads when not wearing a seat belt.
The scheme, backed by various County Football Associations and Uber, amongst others, aims to remind young men to 'CLICK' in their seatbelts.
Roads minister Guy Opperman said: "We know how important wearing a seatbelt is, reducing the risk of death for drivers in a collision by 50%."
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