A charity partnership has seen Midlands Air Ambulance be provided with bespoke OEX jackets from JD Outdoor.
The charity has been outfitted with over 220 donated deluxe waterproof and down jackets.
The charity was founded in 1991, and has helped bring advanced skills, medicines, and hospital-level equipment to patients at the site of the incident, enhancing their chances of survival and recovery in the process.
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In its over three decades of activity, the charity's mission count exceeds 70,000, delivered via one of three air ambulances or a critical care car fleet, classifying the organisation as one of the busiest pre-hospital air ambulance-led services in the UK.
These services extend over six Midlands' counties: Gloucestershire, Herefordshire, Shropshire, Staffordshire (including Stoke-on-Trent), the West Midlands, and Worcestershire - an area covering over six million people and a hectic motorway network, making it the largest air ambulance operating patch in the UK.
CEO of JD Outdoor, Lee Bagnall said: "Midlands Air Ambulance Services are heroic in their actions, attending over 4,000 patients a year and saving lives daily.
"It is an honour to work with the team, and by donating jackets we hope to reduce costs, which can instead be invested into new life-saving equipment.
"As an organisation that is reliant on donations, working with Midlands Air Ambulance services means that any funds raised can be directed to the core purpose of saving lives.
"Our OEX jackets provide a warm, waterproof and comfortable uniform for the Midlands Air Ambulance staff, allowing them to work in all weather conditions."
Mr Bagnall added: "Supporting Midlands Air Ambulance Services not only supports the workers, but also the well-being of the Midlands community, making a significant impact on the lives of individuals and families facing life-threatening emergencies."
This partnership with OEX is the first charity venture of its kind by OEX, setting the stage for supporting more important causes in the future.
OEX jackets, such as the Kintra and Tirran styles used in this partnership, can be purchased by the public at both GO Outdoors and Blacks stores.
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