Malvern Hill District Council's Cllr John Gallagher, portfolio holder for resources, with Nicola Stevens, PA (Image: Malvern Hills District Council)
Malvern Hills District Council is offering free parking across the town in December.
The initiative has been set up with the aim of encouraging residents to do their Christmas shopping within the area following discussions with town centre traders.
Free parking will be available in town centre car parks on Fridays at Great Malvern and Barnards Green on December 1, 8, 15 and 22.
Free parking will also be offered in Tenbury Wells and Upton upon Severn on Saturdays, December 2, 9, 16 and 23.
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