A PUB staff and customers came up with a cheeky way to raise charity cash with a daring photoshoot.

Staff at The Bell Inn, on Church Street, in Eckington, were approached by regular Chris Ross to pick their brains over fundraising ideas in aid of St Richard's Hospice - an organisation close to his heart.

Landlady Kerry Leighfield and pub manager Rachel Oliver suggested creating a nude calendar with friends of the pub - which started as a passing comment but has now come to fruition.

A month on, staff and friends of the pub are admiring their work, which will generate funds for a good cause.

Mrs Leighfield said: “I can’t believe we did this so quickly as more and more friends took up the idea. 

"A professional photographer and a printer both offered their services free, so we are hoping to raise a good donation.” 

The calendar consists of several Bell Inn regulars, in semi-naked poses for each month of the calendar.  

Mrs Leighfield said: "It was honestly amazing, we initially contacted people we thought would be game for this, but this turned into people coming to us instead to get involved. 

"We had a day and an evening photography session which was brilliant and a lot of fun, it really brought the community together for a great cause."

The group said that one of the funniest moments from the photoshoot was a staged shots of a nude paddle board ride on the River Avon.

The picture was taken on a remote and private river bank, but as the picture was being taken, two amazed kayakers rounded the corner, prompting the paddle boarder to make good use of the paddle.

Rachel Oliver said: "We’ll never forget this hilarious project. The calendar has brought many people in Eckington together proving a real community project - we’ll talk about it for ages."

The calendar is now on sale at £10 via the pub website and the village shop.

St Richard’s Hospice cares for adults with a serious progressive illness, improving their quality of life from diagnosis, during treatment and to their last days, and also providing crucial support for their loved ones.