THE owner of a city pub says selling Guinness at the 'cheapest price in the UK' has been a 'crazy' success while the offer on the next cheap beer is already going down well.
Justin Cull, owner of The Feathers in Upper Tything, said the offer of a pint of the black stuff for just £2 has been accepted enthusiastically by locals and fresh faces alike and brought the pub to national attention.
Research carried out earlier this year by debt specialists Carrington Dean revealed the average price of a pint of Guinness in the UK was £4.14.
With the arrival of a new month, customers at The Feathers are already enjoying the next deal - £2 a pint for IPA Smooth.
People from Sussex, Cornwall, the Black Country, Somerset, Bristol and Weston have been through the doors of the pub to sample a pint of the black stuff after last month's price-slashing deal.
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The offer has proved so popular it has made UK headlines in newspapers including The Sun, The Mirror and Metro and has certainly helped bring more customers into the pub.
It was such a hit The Feathers was in danger of running out of Guinness and had to get in more barrels from the Coach and Horses and The Conservatory to keep the pints flowing.
Customers have been through 15 barrels in two weeks. With 88 pints in a barrel, that's around 1,320 pints of the black stuff consumed.
Mr Cull said: "The Feathers has gone crazy and people have taken up the offer of £2 per pint.
"Now the story has gone national. It was a gamble to get more people in through the doors. It was to give something back to the regulars. It's a gamble that has paid off."
Mr Cull, who took over the pub four years ago, said he had also been told the Guinness 'tastes beautiful'.
"Some are saying it's the best in Worcestershire," he said.
The enterprise was Mr Cull's idea after the pub was hit, as many others were, by the covid-19 pandemic.
He said he bought the pub in May 2019 and opened it after a refurbishment in September 2019 only for it to be forced to close temporarily four months later because of the pandemic.
Not one to rest upon his laurels, Mr Cull said his customers are already enjoying IPA Smooth for £2 a pint.
"People are coming in and they're liking the atmosphere and ambience and live music and live sport."
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